ooookay, I can anyswer that myself. I wanted to be extra smart and used
module.exports = ({ env }) => ({
url: env('https://strapi-deliveroo-clone.herokuapp.com/'),
});
instead of
module.exports = ({ env }) => ({
url: env('MY_HEROKU_URL'),
});
The quotation marks made me believe I have to replace the Heroku variable…