Web designers often talk about ‘SEO’, or search engine optimization which essentially gives your website the best chance of appearing higher in the search engine results. A huge part of that is Local SEO. Local SEO is a search engine optimization strategy that helps your business be more visible in local searches on Google.Any business that has a physical location, or that serves a specific area will benefit from working on their local SEO. Why? If you search on Google, for example for " website designer Aberystwyth ", you will notice that a map will appear with 3 businesses/companies listed below it - these are local results, where Google has used your location to show you the ‘closest’ results.
The lists that will be shown here are usually ones that have worked on their SEO, especially local SEO, well.How does Google rank search results?Google uses a huge Sweden Phone Number List variety of variables to rank the millions of websites on the web, and uses many different processes to do this - these are called algorithms. So, when you search on Google, an algorithm checks the index and returns a whole list of results that match your search. These results are selected and ranked based on those variables, which include relevance, prominence and also popularity.How do the algorithms work?I wish I knew! The actual algorithms are completely secret - even within Google, no one department knows what another is doing. As digital marketers, we have a good idea of what the algorithms are doing, but they often adapt and change, so it’s an ever-evolving game.
What we do know is that algorithms look at various on-site and off-site factors to rank your website, and then rank these by relevance first and then prominence. With this in mind, improving your SEO will influence your website’s relevance, and visibility.Note : SEO is a huge part of having a website - I have only touched on a very specific aspect of it, there is much more to it! Other important aspects include site speed, security, quality content, navigation and more.Let’s look at Local SEOAccording to “ahrefsblog”, 46% of all Google searches are local - which is almost half of all searches made on the search engine.