SEO Optimization for Media Assets

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FOR SEO PRACTICES – do we add the text in the alternative text?

The Alt text is the text that will be read out loud by screen readers, or if the image itself does not get shown. So for SEO i would always give a good filename and always give a good alternative name.

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Thank you – but where is the option to input this as “alternative name”

Wouldn that not be the alternative text ? in the screenshot.
If you are rendering this on the frontend as the image you want the alternative text to be render in the alt attribute of the image

We are making these changes directly here in our “Media Library”

But the first screenshot you showed, it had alternative text so click on one image then you should be able to set it ?

Using descriptive alt text and filenames can definitely help with visibility in search results.
By the way, I came across an interesting post the other day that explained the difference between SEO and SEM. SEO, or search engine optimization, is the practice of optimizing your website to rank higher in organic search results. SEM, or search engine marketing, encompasses paid advertising on search engines, such as Google Ads.
While both SEO and SEM aim to increase visibility in search results, they use different methods to achieve this goal. So if you’re looking to optimize your media assets for SEO, focusing on alt text and filenames is a great start!